Narrowing the Crowd
When you start talking health care, people's eyes tend to glaze over. And considering how important your health is to you, that's not so good. Cole & Weber was tasked with creating online tools that would help people filter whether or not BridgeSpan was the right choice for them based on where they live, as well as explain what their health network offers. All without putting them to sleep.
Who says talking about health care is boring?