Department of Imagination
The Lottery needed to engage Washingtonians in a more meaningful way than simply advertising Lottery products. Because the fun of playing the Lottery is in imagining what you could do if you won, we created the Department of Imagination® to encourage players to stretch their "If I won…" boundaries and think bigger. We leveraged content to help people plus their Lottery dreams. Then, if they did happen to win, well, their imaginations would be ready.
Imagine what you could do.