A sense of wonder.
When kids call something "cool," it can mean a lot. In fact, in some cases, it's the ultimate stamp of approval. Cole & Weber United and directorial trio Everynone produce this touching spot for apple juice brand Tree Top.
It's the first TV effort for the company in 30 years, and shows kids going through a wide range of new experiences -- from the moment you held a conch up to your ear to the one where you touched a baby turtle. Filmed with a retro look in a mock documentary style, the spot is a good play, both for kids that have yet to lose that sense of wonder, and for adults that long for a bit of nostalgia.
Attachment Creativity - Tree Top-1.pdf