People

Mike Doherty

Thu, 28 Feb 2013 01:23:02 GMT

Role: The boss. Mike oversees client strategy and agency operations—and his passion lies in exploring new ways to push the boundaries of traditional advertising to drive business for clients.

Claims to fame: Since joining Cole & Weber, the agency has produced a TV show for Pabst, built a line of furniture for Gallo, developed a media player to syndicate live content for Microsoft, and produced a lead management tool that enables clients to track the effectiveness of their marketing all the way to the media placement. Prior to Cole & Weber, Mike thought it was a great idea to start his own agency in the middle of a recession. He survived and garnered enough national recognition from Lurzer’s Archive, D&AD, the Clio Awards and The One Show to sell it only 8 years later. Mike likes to write and is often an expert contributor to Fast Company, WARC, Media Post, Creativity and various other business magazines.

Inspired by: Traveling, curious people, things I notice while running, learning anything new

Past brands: Pabst, TiVo, Tillamook, Gallo, Subaru, Gold Toe, Kellogg’s

Britt Peterson

Wed, 28 Nov 2012 19:46:20 GMT

Role: The "what if & why not" girl. Britt’s role is to stimulate growth for our clients’ businesses as well as our own—working to exploit opportunities and serve as a catalyst for innovation.

Claims to fame: Managed United Airlines’ global business for five years through September 11th. Led an integrated initiative to brand a country—The Islands of the Bahamas. Launched the T-Mobile Sidekick. Her work has been recognized in Communications Arts, the One Show and Cannes, and has been featured in Juicing the Orange and Brand Apart.

Inspired by: People watching, uncovering cool “local” spots around the world, media of all kinds (yes, even reality TV), March Madness (long live underdogs), great minds, young people, people’s growing “friend” lists

Past brands: United, Starbucks, Virgin Mobile, Timberland, HP, Coinstar, RealNetworks

John Maxham

Wed, 28 Nov 2012 19:44:38 GMT

Role: The creative visionary. John inspires smart, powerful and innovative ideas that build our clients’ brands and businesses.

Claims to fame: He helped transform UPS from a package delivery company to a business logistics leader. He launched Boost Mobile in the U.S., helped Heineken on its way to becoming the #1 imported beer in America and led other brand-defining campaigns for AT&T, Lexus and IBM. His awards include Cannes Lions, Clios, ANDYs, ADDYs, Effies, D&AD, London International, as well as multiple appearances in Communication Arts and Lürzer's Archive.

Inspired by: High culture, low culture, and everything in between. But if that’s not working, a triple latte usually does the trick.

Past Brands: The Ritz-Carlton, Jaguar, Lexus, Montblanc, IBM, Heineken, UPS, Boost Mobile, AT&T, Four Seasons, Air New Zealand, LEGO

Pete Anderson

Wed, 28 Nov 2012 01:24:40 GMT

Role: The maker of things. Pete brings ideas to life using the best-in-class production resources.

Claims to fame: Pete successfully built and integrated production departments at both Cole & Weber and Publicis West. His approach to integrating production responsibilities leads to more efficient and more collaborative creative campaigns. The digital and broadcast work that Pete produces has been recognized by Communication Arts, The Clios, FWA, The One Show and Shoot Magazine spot of the year.

Inspired by: Anything on any screen, The Beastie Boys, ESPN the Magazine and my family.

Past brands: T-Mobile, Powerade, Coinstar, Dish Networks, PetSmart, Citi

James Mackenzie

Wed, 28 Nov 2012 01:24:27 GMT

Role: Research bloke. James was an early pioneer in the integration of multidisciplined, 360° brand strategies. It's his job to uncover compelling consumer insights that provide opportunities for more meaningful brand experiences.

Claims to fame: In London, survived being on the boards of both a creative ad shop and a DM agency at the same time. Led the restructure of Lloyds Bank’s direct-response strategy as a profitable brand-building medium (as opposed to a customer-torturing one). Effie winner, inventor of the whisky blending kit. Only one truly interesting fall in 20 years of horseback adventuring—so far.

Inspired by: The thrill of disorientation, loud movies on a wide screen, body language in supermarkets, games, seeing how unpaved corners of the world look from the back of a horse, link-sharers.

Past brands: Lloyds TSB, Diageo, Savoy Group of Hotels, Visa, Boeing, Pabst, Gallo, Capella University