Publication: Branding Magazine
Here is the first Cole & Weber United TV spot for Tree Top juice after 30 years, called, simply, ‘Cool’. It was made in order to promote the product and show that it differs from the competitors by the way that it is made, reflecting its natural side and ’Sense of wonder’. Tree Top juice is made in Washington State, using 100% USA grown apples, by cooperative owners that tend to make their product the best possible. This is why using real, non-actor children and shooting in an editorial, documentarian style, the TV spot represents a wonderfully gentle and heart worming take on kids and their moments of wonder in nature.
Read the full article and see the spot here.