Publication: Scary Ideas
The IOC just launched the second phase of its "The Best of US" campaign, a multifaceted, global effort that aims to bring the Olympic values of Excellence, Respect and Friendship to life and engage youth around the world. For this latest effort, Cole & Weber created an animated TV spot titled "All Together Now." The spot was directed by the brilliant young French directing duo, Fx & Mat of Nexus Productions. In the spot, six larger-than-life Olympic athletes are depicted literally pulling countries together with rope, symbolizing the world coming together in the spirit of Olympism through the superhuman effort of athletes and fans.
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