Publication: if it's hip, it's here.

Pabst Brewing Co., with a campaign from Seattle boutique Cole & Weber is rebranding the old malt liquor with a hip, urban style campaign. Outdoor, digital and print ads espouse what it calls "The Tales of Colt 45," with graphic-novel-type strips that show young drinkers enjoying alcohol-fueled adventures. And in a bold and brilliant (but controversial move), some of the creative appears to be drawn on brown paper bags, featuring the artwork of Jim Mahfood.

Attachment download PDF