Publication: Media Post

There is lots of evidence that brands see loyalty increases when they invite consumers to participate in an experience. Even Facebook “likes” increase with the smallest gesture of asking people for their opinion in a survey.  People collect experiences and they value the involvement that an experience offers. For that reason “gamification” or the application of game mechanics to other types of experiences is interesting because it increases involvement and it’s been shown to create consumer loyalty. And as we all know, loyalty has real business value. 

While we’ve seen success applying gaming principles to experiences we’ve built for Millennials, there seems to be an emerging debate as to whether or not gamification is here to stay or if it’s currently at the tail end of what Gartner Research deems a hype cycle.

Attachment Gen Y-1.pdf