Publication: Talent Zoo
Holding the attention of global youth today is more difficult than ever. A recent study found that 62% of teens are apathetic about marketing and advertising, meaning they aren't anti-brand but you have to work very hard to get them with experiences like Xbox LIVE, Facebook and Guitar Hero, where youth connect and challenge friends and strangers around the world.
Today there are 1.6 billion people online, 4 billion mobile phones, 250 million Facebook users; and YouTube has over 5 billion video streams each month. In every case, the key audience participating with these vehicles is youth. They are a valuable and massive demographic, currently impacting over $600 billion in consumer spending. At its peak, this generation will exceed the number of baby boomers in the U.S. and globally.
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