Cole & Weber Outdoor Group Focuses On Outdoor Brands And Their Value

The outdoor industry has in recent years become a proving ground for advertising and brand communications that focus on values. Outdoor enthusiasts have responded to brand messages that offer journalistic stories about people’s love for adventure; about environmentalism and conservation; about responsibly sourced or recycled materials; and about choosing experiences over conspicuous consumption. This has created a market in which the values a company stands for can be just as important as the goods they make or the outdoor experience they provide.

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